Prepare yourself for something a little different! The video is an interesting and engaging blend of zany characters, humorous situations, and serious safety messages. Our DVDs offer viewing experience designed to prevent safety from being “boring” or “scary.” Kids love them, and so do the critics. Stranger Safety won Parent Magazine’s “2005 Video of the Year” and three Youth Programming Emmys.

The Safe Side motto is smart. cool. safe. We tell kids there are times when it’s important to be smart (recognize danger), and other times when it’s important to be cool (be cautious and think). Staying safe is the reward for knowing what to do and doing it.

Our videos are structured around defining three types of grown- ups: Don’t Knows; Kinda Knows; and Safe Side Adults. We use the terms “Don’t Know” and “Kinda Know” because their meaning is more precise and understandable than the word “stranger.” Safe Side Adults are a child’s most-trusted grown-ups, and need to be designated by the child’s parents or guardians.

Our “safety rules” are called Hot Tips. We use “tips” rather than “rules” because we want kids to take ownership of the concepts, and actively apply the knowledge to everyday situations.

The characters are fun, but with a serious purpose. Safe Side Superchick is modeled on every kid’s favorite aunt — part kid, part grown-up. Buddy, her gorilla pal, provides comic relief and draws kids into the action. Fang is a Don’t Know, canine style, and gives Safe Side Superchick something to be afraid of that isn’t scary to kids.

In addition to the movie, both DVDs have several special features, all accessible from the main menu. You can pick just the Hot Tips Review, Music Video, or the movie with Spanish subtitles. Like most DVDs, the movie is divided into chapters. You can skip forward or backward using the DVD player’s remote control.